If you have an enterprise and it’s important that you get high placement in search engines you should consider hiring a firm that are professionals in this area. I might seem expensive but It can certainly be worth it.
If you can’t/won’t spend the money or if it just seems interesting with SEO you can read about how to start. Give it a shot and see where it gets you. You learn pretty easily and it’s exciting to learn how you can attract more visitors to your website.
Remember that now and then search engines change their algorithm of how websites are ranked so it’s a good idea to update your skills and knowledge in this area. For instance:
In the end of 2011 Google said
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Out of this you can for example quickly understand that it’s going to be a good idea to update your website frequently and add new, fresh content.